Business people leverage the art of storytelling to inspire and engage teams, fascinate customers, and gain attention from potential investors. Dale Carnegie himself used storytelling as a compelling way to communicate with others. In this short book, you’ll discover techniques for public speaking and networking, centered around telling a story that people will remember — and that will get results.

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Dale Carnegie knew that storytelling was an essential ingredient for winning friends and influencing people. He knew stories connect with people, both emotionally and intellectually. Inspirational leaders use stories to convey a vision and motivate action.